ConceptHooks

For home & lifestyle brands

Send us the ad that already works. Every month you get six new creative tests on your exact product, no shoot, uploaded to your account ready to publish.

Get the $350 audit See how it works

See how it works

$0
up front. Pay on delivery.
48h
to your audit, or it's free.
Exact
product, or remade free.

The winning ad: the sofa on a studio background

Test 1 of 6: the same sofa in a loft, wide scene

Test 2 of 6: the same sofa in a coast, front scene

Test 3 of 6: the same sofa in a fabric, close-up scene

Test 4 of 6: the same sofa in a minimal, from above scene

Test 5 of 6: the same sofa in a green room, low angle scene

Test 6 of 6: the same sofa in a sunroom, three-quarter scene

All six built from that one photo. Demonstration on Alder, our own study brand, not a client.

The problem

Most brands re-crop the same idea and call it new. Ad Library shows the difference to anyone who looks.

One furniture brand, live in September. Each square is an ad.

Lime squares are the only distinct ideas.

ads running

actual ideas

Every ad here is a crop of one of four thoughts. The rest of the money is spent repeating itself.

100
home brands read in September
3 or fewer
new ideas a month, for most of them
Almost none
had holiday creative live

How it works

9:41

yourbrand

Send your winner

One link to the ad that works, plus your product photos. That is the whole brief.

9:41

yourbrand

We build six tests

Six new angles on your exact product, each with its own buyer and hook. Two drops a month, each in 72 hours.

9:41

You press publish

Uploaded paused to your ad account, named and sorted. Day 14, a written read on every test.

9:41

Ads Manager

This month · six tests

Day-14 read

Loft · H1
PausedActive
Winner
Coast · H1
PausedActive
Learning
Fabric · H2
PausedActive
Loser
Minimal · H1
PausedActive
Winner
Green · H1
PausedActive
Learning

Named to your testing convention. You press publish.

Screens are a demonstration on Alder, our own study brand, not a client.

What you get

Designed on your exact product, with the copy, offer and CTA already in place.

Spec callouts

Offer

Editorial

Objection

Minimal

Demonstration. Alder is our own study brand, not a client. Yours carry your product, your offer, your voice.

Scroll sideways for more →

Every test drops with all of this.

About thirty files a month

9:16 hero video
4:5 feed video
4:5 static, hook
1:1 static, clean
Alternate-hook static
Thumbnail
3 primary texts
3 headlines
1 CTA
One-page brief

Case studies

Every ad, who it is for, and how it gets judged.

Built on our own study brands to show the whole process. Not client work, and no invented results.

Product-exact

One lamp, one photo, five rooms.

The reference product photo of a terracotta table lamp — Your photo

The same lamp placed in a bedside scene — Bedside

The same lamp placed in a reading nook scene — Reading nook

The same lamp placed in a entry scene — Entry

The same lamp placed in a desk scene — Desk

The same lamp placed in a hotel living scene — Hotel living

Product-exact

One lamp, one photo, five rooms.

Demonstration on our own study product, not a client’s.

Demonstration work on our own study products, not client work.

Pricing

$350. If you continue, we deduct it from your first month. No risk in looking.

Creative Deficit Audit

$350on delivery

Back in 48 hours, or it is free.

Your ads, read against the 100 brands we studied
Three concept gaps to run
One storyboarded 3s opening
$350 off month one if you continue

Get the audit

The Winner Pipeline

Six slots

$2,500a month

Billed at the start of each month. Three months to start.

Founding rate

$1,500a month for the first three clients

A case study in exchange. Ends at client three.

Six tests a month, two drops, day-14 reads
Winner Decomposition, Hook Bank and Testing Template
Took the audit? Month one is $2,150, not $2,500
No setup fee. Leave any time after month three

Start with the audit

Peak Replacement

$900

A dying winner replaced mid-peak. Two tests, 48 hours. Pipeline clients pay $600.

Opens Nov 1

Agency partner

$1,200

Per brand, per month, three brands minimum. For media buyers with home clients.

Why believe us

Each one is inside our control. Everything else, from the numbers we quote to the ads we make, you can check yourself.

On time, or it's free.
A late audit or drop costs you nothing.
Exact product, or remade free.
Any difference from your photos, we remake.
No winner in 90 days? Month four is free.
Six more tests, at no charge.

The third is judged on one control ad and one metric agreed up front, with 3x target CPA in spend, seven days live, and the same offer and landing page throughout. We never guarantee sales, CPA or ROAS. Those depend on your media buying, your offer and your site.

The founders

You talk to the people who make the work.

No account managers, no hand-offs. We read your ads, build the tests, and take the monthly call.

Dawood
Iqbal

Q4 is here

Black Friday is November 27. What is new in your ad set?

Almost none of the 100 brands we read had holiday creative live. Open your Ad Library and count.

Get the audit before the queue fills

Nov 1
Peak Replacement opens
Nov 1 to Dec 20
Pipeline clients skip the queue
48h
Audit turnaround, as always

Questions

Yes, when the product is a physical, rigid good. Ask.

Start here

$350 on delivery. If you continue, we deduct it from your first month. Back in 48 hours, or it is free.

Your live ads, read against the 100 home brands we studied
Three concept gaps you are not running
One storyboarded 3-second opening, on your product
Which ad to build the next winners from

Rather talk first?20 minutes with a founder, on your live Meta ads. No pitch deck.Pick a time